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Shade & size guide

How to pick the right shade the first time — and what the sizes on our labels mean.

Skip all this if you like. Send a photo of your bare face in daylight to WhatsApp and we will just tell you which shade to buy.

Finding your foundation shade

1. Work out your depth

Depth is simply how light or deep your skin is. Our foundation range runs from Porcelain through to Espresso. Most customers in Pakistan land somewhere between Vanilla and Caramel.

ShadeDepthTypically suits
PorcelainVery fairFair skin that burns easily
LinenFairFair to light with neutral undertone
VanillaLightLight skin, common in northern Pakistan
GoldenLight-mediumThe most commonly ordered shade
SandMediumMedium skin with warm undertone
HoneyMedium-tanTan skin, golden undertone
CaramelTanDeeper tan with warm base
EspressoDeepDeep skin, neutral to warm

2. Work out your undertone

3. Test on your jaw, not your hand

The skin on your hand is usually a different depth from your face. Swatch along the jawline and check it in daylight — the right shade disappears rather than sitting on top.

Buying between two shades? Go with the deeper one. Most foundations oxidise slightly and settle a touch darker after 20 minutes, and a shade slightly too deep reads far better than one too light.

Concealer

For under the eyes, go one shade lighter than your foundation. For covering blemishes, match your foundation exactly. If your dark circles are strongly blue or grey, use a peach corrector underneath first.

Contour & bronzer

Contour should look like shadow, not like tan. Choose a shade two steps deeper than your skin with a cool or neutral undertone — Soft Tan for fair to light, Hazelnut Latte for medium, Espresso for deep. Bronzer is the opposite: pick something warm, and use it to add colour back after foundation.

Lips

Shade names describe the finished colour on medium skin. On deeper skin most tints pull richer and more saturated; on fair skin they read lighter. Peel-off stains develop for about 10 minutes before you peel, so the colour you see going on is not the final result.

What the sizes mean

FormatTypical sizeRoughly lasts
Liquid foundation30ml3–4 months of daily use
Concealer6ml4–6 months
Liquid blush6–10ml6+ months — you only need a drop
Setting spray80ml2–3 months of daily use
Lip products2–5ml3–6 months
Mascara8mlReplace after 3 months, opened

Still not sure?

Message us. We would much rather spend five minutes helping you pick than process a return.

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